Wake up call!

My personal brand is not a side project.

• I quit college.
• Moved back home.
• Stopped doing drugs.
• Burnt all the boats. All of them.

To do this.

Trust me when I say I will not lose.

Because the worst feeling in the world is to never go all in on something you have so much passion in.

There are people on X.

Selling the same thing.

With some bit of experience.

Probably worse than yours.

But they still outdo you.

Why?

Because they focus less on things that don't matter at the beginning.

Like marketing, copywriting, funneling, a landing page, email list, coming up with the best content ideas.

And they put everything on one thing.

AUTHENTICITY.

Think about it.

The brands that are winning rarely talk about what they do.

They basically share:

Who they are.

Where they are from.

What they’re working on.

And the progress they’ve been making.

You can actually feel like there is a human being behind their content.

That’s why you relate to them.

• Trends will come and go.
• Marketing gimmicks will come and go.
• Tweet hacks and growth templates will come and go.

But what we truly are will always outperform gimmicks and fabrications.

That’s why Nike uses athletes to sell their stories.

Because they can’t sell a product by coming up with a fake story.

Are you going to be the creator that focuses too much on things that don't matter.

Or are you going to give it your best shot by telling people who you are?

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P.S

I'm super excited.

My 10 day cohort launches in 4 days.

I have 3 sign ups so far.

My goal is to get 5 - 10 creators.

But, I'll still go on with the project if I don't get an extra sign up.

The cohort is a 10 day program that'll help you go from 0 - $5.2K through

Reply to this email if you have any questions about the cohort.

Chat soon.

Zack.