I cringe every time I scroll on X.

Because it's the same ideas with different names and profile pictures.

And I genuinely don't care about any of them.

Your personal brand needs emotion for people to;

1 Care for you.

2 Root for you.

3 And finally buy from you.

That's why Meditations by Marcus Aurelius is 1,854 years old.

Here's My Retrospective.

I lost my mom,

went to a tough boys boarding school,

had anxiety for years, got into art to fix it,

started a business and failed,

moved back home, started a street wear brand and failed.

Picked up on writing and started winning.

See what I did there.

I shared;

1 Where I'm from.

2 Where I'm going.

3 And why I do what I do.

Giving you a reason to like me, follow me, and possibly buy from me.

You don't care about Alex Hormozi because he is a jacked hairy multi - millionaire with motivational tweets and business advice.

You care about him because he quit his job, moved to a different state, started a business, went bankrupt, slept on a gym floor and kept going.

I appreciate everytime you open this newsletter.

I really do.

Because it give me so much drive to keep on writing them.

Chat soon,

Zack.